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Yes, Content Is Still King

You’ve probably heard the saying “content is king.” It’s widely credited to a 1996 essay by Microsoft Founder Bill Gates. And though the statement itself may be a bit worn in 2023, its message remains timeless: Good content plays a big role in a company’s internet...

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Four Website Trends to Watch in 2023

You probably already know that Google, the top search engine in the world, uses more than 200 ranking factors in delivering results on its search engine results pages (SERPs). Here are four important website trends 2023 to get your website ahead of the competition. If...

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Marketing in a Web-Centric Universe

According to Google, more than 60 percent of consumers turn to the web to research products before buying.  So, no matter what product or service your company offers or who you’re targeting with your marketing efforts, if you don’t have a website, you’ll be left in...

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How To Get The Most Out Of Your Job This Year

About 90,000 hours of your life will be spent on the job. Which means it’s inevitable that you may find yourself in a rut at times and disengage from your work. But pushing through and staying engaged has rewards. In fact,  research shows that finding meaning in work...

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Saying Goodbye to Jay Jewell

Our hearts have been broken with the recent passing of our dear friend and coworker Jay Jewell. Jay was part of the Fresh team for nearly 20 years. He met Fresh CEO Dinny when the two were in college, and after Dinny started Fresh Creative in 1999, it was only a...

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10 Of Our Favorite Ads This Year

A great advertisement is like a catchy song. You can’t get it out of your head. It lingers for days, months and even years until the information about the product or service advertised is needed for a purchase decision. Here are 10 examples of ads we’ve seen recently...

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4 Ways Web Design Affects SEO

A poorly designed website impacts your business more profoundly than you may imagine. While design affects the appearance of a site, it also helps search engines determine where to place your company within search results. Here are four practical ways website design...

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5 Of Our Favorite Ads (And Why!)

“Make it simple. Make it memorable.” We can’t help but agree with Leo Burnett, whose advertising prowess led to the creation of icons Tony the Tiger, the Jolly Green Giant and the Pillsbury Doughboy. But what does that look like for today’s business? Our team picked...

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5 Ways To Mess Up Your Logo

Your logo represents your business. It’s often the customer’s first point of contact. Unfortunately, eye-catching logos are in short supply these days, and eye-sore logos abound. Our Fresh art directors Sandra Anderson and Shelley Carpenter have seen more than their...

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Why Copy Matters

If marketing were like high school, great design would be the prom queen. Her visual appeal stops you in your tracks and demands your attention. Now imagine that prom queen is also smart, funny and purpose driven. She engages you in a conversation that makes you...

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How To Win At B2B Marketing

Winning at business-to-business marketing doesn’t have to be a gamble. Although success can seem elusive in the world of B2B, it’s well within your company’s grasp. Focus on these three steps to play your cards right and gain a new client. The Right Information...

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5 Myths About Websites

Hercules and Achilles don’t hold the monopoly on myths in this world. The myths surrounding the world of websites, however, hold particular weight. The sooner businesses realize the falsehoods in these five myths, the sooner they’ll receive a surge of strength...

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Why We Don’t Skip Strategy

A wise person once said there are two types of people in the world: Those who read the directions first, and those that dive right in. In the business world, too often people set goals and skip past strategy to the action plan. Sometimes it works out. Other times it...

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How to Make Your Logo Turn Heads

“Don’t judge a book by its cover.” Yet in the business world, your company will be judged by its cover—more specifically, its logo. A logo is often the first piece of information processed by the prospective customer. This begs the question: Are you confident in what...

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Getting To Know Your Customers

If you don't know your customer, you don't know your strategy. It's just that simple. At Fresh Creative, we know that to help our clients, we must first learn the ins and outs of their organization. Here are a few ways to discover who your customer is and what they...

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Following The Path To Success

As 2016 nears, resolutions abound. We, too, have been penning some goals, including a continued focus on three principles that have led us to success in the past. Follow our lead by incorporating these principles into your plans for the New Year. Hit the Books No...

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Thank You For Challenging Us

Great clients, a positive work environment and challenging projects are just some of the reasons that the Fresh Creative team is thankful this year. For more than 15 years, our team has been working together for the success of our local and national clients. As their...

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5 Principles of Design

Having a toolbox doesn't make you a mechanic. And anyone with a computer and some basic software can call themselves a designer. But what does true, quality design entail? Shelley Carpenter, one of Fresh Creative's art directors, discusses 5 principles you should seek...

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Know Your Personas

Do you know your customer? Developing customer personas is indispensable when crafting your marketing strategy, social media posts and promotions. And with the amount of information at your fingertips, personas can be created easily. Start with these three steps. No....

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Eyeing Your Competitors

Your company can outshine its competition easily. The key? Monitoring. The vastness of analytics available today provides an up-close look at competitors. Once you learn your competitors’ weaknesses, you can excel where they fail. Here are three steps to get you...

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