Our Team

President/Chief Technology Officer

Aaron Schimpf

Aaron’s expertise is website development, search engine optimization and digital marketing. He is a firm believer in the power of SEO in elevating a brand’s online visibility and makes it an integral part of every project.  Aaron oversees all technology and digital platforms and manages Google training at Fresh Creative.

Director of Strategy

Dinny Kinloch

Dinny honed his business acumen as president of a publicly traded company subsidiary. As founder of Fresh Creative, he has led the firm’s growth and transition into digital and interactive marketing and manages the agency’s key accounts. Outside of the office, he enjoys antiquing, refereeing basketball and riding bike.

IT / Assets Manager

Scott Miller

Scott’s expertise in digital and print communication makes him invaluable in cross-platform integration. He manages the Fresh Creative servers and digital assets, as well as the photography and video studios. When not at work, Scott organizes fundraisers for a foundation that benefits children with special needs. He also enjoys photography and working in his darkroom.

Interactive Developer

Jim Kemble

Jim is known for his technical expertise and attention to detail, whether he’s developing a website or programming interactive ads. He also provides CMS training for clients and helps keep websites up-to-date and running smoothly. Jim and his wife Kelly are parents to two adult daughters and two sons, who they adopted from Africa. Outside of the office he enjoys working on projects around his property and walking Evie, the family Chihuahua. He and Kelly also enjoy playing pickleball and entering pickleball tournaments.

Art Director

Sandra Sheppard

Sandra brings strategic marketing to life with design that captures the essence of every brand, on any platform. When not designing compelling visuals for our clients, Sandra can often be found with her young daughter, taking care of the family chickens or aquascaping at her pond. Some of her happiest moments are while kayaking, boating or floating on a lake.

Strategist / PR

Tracy Fellin

Tracy uses her extensive experience in marketing, advertising, publishing, public relations, research and planning to help clients strategically meet their goals. An accomplished writer and editor, she excels at developing copy for any medium and is our go-to wordsmith. Tracy is a dog lover who enjoys travel, Broadway musicals, art museums, relaxing at the beach and spending time with her two daughters.

New Business Development

Eric Walter

Eric brings extensive experience in sales, printing and customer service and works closely with clients to provide the best possible solutions for their marketing needs. Outside of work, he enjoys golf and coaching 9^th-grade girls’ basketball. He’s also been singing in bands since high school.

Web Designer

Mercy Myers

Mercy is an accomplished web designer and developer with a passion for creating stunning and user-friendly websites. With a keen eye for design and a commitment to quality, she is able to produce exceptional results that meet the needs of clients and users alike. She is constantly expanding her knowledge and skills, staying up to date with the latest trends and technologies in the industry. When she’s not immersed in her work, she stays active through various forms of exercise, including attending CrossFit workouts and going for runs. She cherishes spending quality time with her husband and children, making memories that will last a lifetime.

Special Projects

Sally Brunner

Sally joined the Fresh Creative team after retiring from a career in public education. In addition to keeping the office running smoothly, she is valued for her proofreading skills and creative contributions to special projects. When not at Fresh, she can be found working in her yard and gardens, attending concerts and theater performances, creating delicious meals for family and friends or enjoying time with her husband Chuck and her son, stepchildren and two step-grandchildren.

Social Media Director

Kathleen Squibb

Kat is a creative and analytical thinker who keeps customers and their audiences connected on social media. She’s passionate about cultivating a brand’s online persona and engaging with their followers to grow brand awareness. She also is a digital advertising specialist. In her free time, Kat enjoys hanging out with her two kids, hiking, camping, riding roller coasters at Hersheypark and tending to her 80+ houseplants.

Account Management

Bev Sherick

A skilled project manager and problem-solver, Bev possesses the ability to jump into most any project at a moment’s notice and is involved with many Fresh Creative clients. Previously, she worked as a teacher, a certified pharmacy technician, a realtor, manager of a mortgage company and owner/manager of two family businesses. When not working, she can frequently be found playing online games or enjoying time with her daughter and her “grandson,” a Russian Box Tortoise, when they visit from Colorado.

Account Management

Sarah Schimpf

Sarah’s organizational skills are an asset to her role assisting with invoicing and data collection. She holds a master’s degree in pediatric speech- language pathology and enjoys helping children build the skills needed to communicate. Sarah also has a passion for dance and is the co-director of the Schuylkill Ballet Theatre and the owner-director of the Studio 5 Dance Team.

In Remembrance

Jay Jewell

Jay was part of the Fresh team for nearly 20 years.

Over the years, Jay held many different roles at Fresh. He often operated as an account manager, but he was a jack of all trades, helping out wherever he was needed.

That was who Jay was. His kindness and helpfulness were evident to all who knew him both inside and outside of work.