For 10 years, website owners turned to Google’s Universal Analytics (UA) for insights into their website performance. But in July 2023, the UA era ended when Google unveiled Google Analytics4 (GA4).

If you didn’t migrate your website from UA to GA4, it switched over automatically. And that could mean that you’re missing out on important insights about your marketing and your customers.

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Insights into the customer journey

GA4 introduced some significant changes with GA4. A number of changes were designed to enhance customer privacy with features such as cookieless measurement. Other changes focus on providing a better understanding of the customer journey by collecting data on website and app interactions vs. measuring visits to your site and pages.

If you didn’t migrate your site to GA4, don’t worry. Fresh Creative can set up GA4 and help you collect the data that is most important for your company. Contact us to get started.

Read about GA4 in our blog.

Learn more about Fresh Creative’s analytics services here.