In 2005, three former PayPal employees created YouTube for users to share and watch videos online. A year later, Google purchased YouTube and transformed it into a powerful global multimedia platform.

Today YouTube reaches more than 2.5 billion users worldwide. And companies of all sizes can benefit from tapping into its diverse content and audiences.

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Limitless Targeting Opportunities

Not only is the YouTube audience large, it’s also highly targetable among age groups, geographical locations and interests. The latter is particularly beneficial to advertisers given the vast array of topics audiences seek out on YouTube – from pure entertainment to how-to videos in most every niche.

YouTube users also spend a significant amount of time on the platform, watching more than a billion videos a day. In fact, during prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone, according to a Google-commissioned Nielsen study. This creates an ideal opportunity for brands to use the platform to tell their stories to the audiences they want to reach.

There are other unique aspects to YouTube, including its stringent brand safety standards, the ability to target viewers based on their Google search history and the ability to use audio ads in addition to video ads.

If you’re uncertain about how to get started on YouTube, Fresh Creative can help. We’ll set up your YouTube channel, develop a strategy, create your ads, build an advertising campaign using the most cost-effective pricing strategy for your brand and measure the results. And we’ll make sure your YouTube ads are running flawlessly alongside your other digital advertising.

Ready to dive into the powerful world of YouTube? Contact us to get started.