Brand Identity

Strong Identities Build Strong Brands

Your brand is one of your company’s most important assets. It’s the intangible image and emotions people connect to your company and its products or services. It’s what differentiates you from your competitors.

That’s why it’s absolutely critical to create a brand identity – logo, color palette, website and other elements associated with your brand – that reflects the essence of your brand and what it promises.
Find out how Fresh Creative can develop an identity that authentically represents your brand.

More Than a Logo

Think of some of your favorite brands. What qualities do you associate with those brands and how do they make you feel? Those images and emotions are some of the major characteristics that define a brand.

Your brand’s identity should reflect the images and emotions associated with your brand, along with your brand promise – that is, what customers can expect when they interact with your company. A brand identity includes, but isn’t limited to, your logo and all of the visual elements used in your advertising and marketing, on your website, on packaging, in employee communications and more.

Each step in developing a brand identity requires a well thought-out, strategic process. For example, choosing colors to represent your brand should involve consideration of what each color evokes. If you own a gym or weight-loss center, a red logo would send the wrong visual cues since red elicits hunger and anger.

Not making an investment in the strategic development of your brand identity can create a disconnect between what your brand represents and how people actually perceive it. On the other hand, when done correctly, the connection can be powerful. When you see the “golden arches,” there’s no doubt that it’s McDonald’s or that the “swoosh” logo belongs to Nike and the red bullseye is Target.

Whether your company is large or small, the team at Fresh Creative can develop a brand identity that reflects what your brand means. Contact us to learn more.

Brand Development Services

Brand Identity

From logos to business cards, we’ll create a visual identity to make your brand recognizable and memorable, including guidelines to keep your identity consistent.

Product Launches

Whether it’s an extension to an existing line or something completely new, we’ll create a strategy to introduce your product your customers.