Social Media Advertising
Leverage the Power of Social Media
If you have a Facebook page for your business, you might think you can cross social media off your marketing to-do list. But the truth is, if you’re not leveraging the power of social media with social advertising, you’re missing some significant opportunities for connecting with your target audiences and converting “likes” to sales.
The marketing experts at Fresh Creative can build a social media advertising strategy to connect with your customers on the platforms they frequent most.
Find out how.
Convert Social Conversations to Sales
Most marketers understand the need for their brand to have a social media presence, but many overlook the value of advertising on social media – based largely on the misperceptions that people ignore the ads in the social feeds and that the ads are expensive.
In reality, social media advertising is a cost-effective, highly targetable and measurable tactic for promoting your brand.
98 Datapoints to Target Your Message
As with any advertising strategy, to effectively reach your targeted customers on social media, you have to know which platforms they frequent most.
Most social media brands offer self-service advertising-management tools, but to reap the greatest benefits of your advertising, you’ll want to make sure the person who’s managing your campaigns has a understanding of the many available design options and the advantages of each – including photo ads, video ads, slideshows and carousels. Of course, each ad should be well-designed, well-written and appealing to your target audience.
Buying and managing a social media campaign requires an understanding of how digital advertising is sold, whether it’s pay-per-click (PPC), cost-per-thousand impressions (CPM), pay-per-view (PPV) or another method.
Conversion Rate for Facebook is 9.21%
To maximize the effectiveness of your ads, it pays to look at analytics throughout campaign to adjust bid strategy if needed. Post-campaign you’ll want to dig deeper.
An expertly managed social media ad campaign can deliver the customers and sales you’re looking for and should be part of every marketer’s media mix. Let the marketing team at Fresh Creative show you how.
