SEO (search engine optimization) ensures customers can find you online. When implemented effectively, it will help your website organically earn a spot on the critical first Search Engine Results Page (SERP).

But that may not be enough, especially in competitive industries. SEM (search engine marketing) campaigns, such as pay-per-click (PPC) ads, deliver your message directly to a targeted group of customers.

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A Well-Crafted SEM Strategy Can Accelerate your Online Success

SEM is more than another term in the alphabet soup of website marketing.

SEM, which is short for search engine marketing, is any paid tactic designed to improve a website’s ranking on a search engines results page (SRP). SEO (search engine optimization), on the other hand, is an organic (unpaid) tactic.

PPC, which is short for pay-per-click, is an SEM strategy using paid ads on search platforms (primarily Google, Yahoo and Bing). Those paid ads are the listings that appear at the top of the SERP results.

Developing and implementing a PPC strategy is both a science and an art that involves selecting keywords that reach your targeted audience and bidding on those keywords based on your daily budget. It can be mind-boggling – and potentially expensive – to the uninitiated.

The beauty of PPC ads is that they’re highly targetable and you can refine the ad copy and your bidding strategy throughout the campaign to make it more effective. The downside is that a campaign needs regular monitoring, something that not all businesses have the staff to do.


Fresh Creative Google Certifications

Beyond PPC ads on search engine platforms, SEM tactics include display ads on social media sites, such as Facebook, Instagram and Twitter. There’s also remarketing, which involves advertising to people who have visited your site or other similar sites.

If you’re looking to enhance your online marketing with paid campaigns, Fresh Creative can develop an effective SEM strategy to target the customers you want and BOOST more visits to your website. Contact us to learn more.

PPC and SEM Services

YouTube and Video Advertising
YouTube is the world’s second-largest search engine behind Google. We are experts at creating skippable in-stream, non-skippable in-stream, and bumper ads to boost your website’s visibility.
YouTube Advertising

Let us put our expertise to work in creating video and audio ads that capture the attention of the 2.5 billion users of this powerful advertising platform.

Display Advertising
We design online ads that generate clicks from your target customers on websites, apps and social media platforms.
Media Placements
Our media experts will find the customers you want to reach and place ads on the platforms they visit most.
Google Ads Certified
Google ads are a great way to generate more traffic to your website. Our Google Ads certification means we have the skills and knowledge to manage your Google Ads campaigns to achieve top ROI for your online advertising efforts.