PPC & SEM
SEM THAT DELIVERS RESULTS
SEO (search engine optimization) ensures customers can find you online. When implemented effectively, it will help your website organically earn a spot on the critical first Search Engine Results Page (SERP).
But that may not be enough, especially in competitive industries. SEM (search engine marketing) campaigns, such as pay-per-click (PPC) ads, deliver your message directly to a targeted group of customers.
A Well-Crafted SEM Strategy Can Accelerate your Online Success
SEM is more than another term in the alphabet soup of website marketing.
SEM, which is short for search engine marketing, is any paid tactic designed to improve a website’s ranking on a search engines results page (SRP). SEO (search engine optimization), on the other hand, is an organic (unpaid) tactic.
PPC, which is short for pay-per-click, is an SEM strategy using paid ads on search platforms (primarily Google, Yahoo and Bing). Those paid ads are the listings that appear at the top of the SERP results.
Developing and implementing a PPC strategy is both a science and an art that involves selecting keywords that reach your targeted audience and bidding on those keywords based on your daily budget. It can be mind-boggling – and potentially expensive – to the uninitiated.
The beauty of PPC ads is that they’re highly targetable and you can refine the ad copy and your bidding strategy throughout the campaign to make it more effective. The downside is that a campaign needs regular monitoring, something that not all businesses have the staff to do.
Beyond PPC ads on search engine platforms, SEM tactics include display ads on social media sites, such as Facebook, Instagram and Twitter. There’s also remarketing, which involves advertising to people who have visited your site or other similar sites.
If you’re looking to enhance your online marketing with paid campaigns, Fresh Creative can develop an effective SEM strategy to target the customers you want and BOOST more visits to your website. Contact us to learn more.
