Google Profile Optimization


When consumers want information about local businesses, 98 percent of them turn to the internet. If you don’t have an optimized Google Business Profile, they may not be finding yours.

Fresh Creative can make sure your business is visible and ranks high in local search by creating and optimizing your Google Business Profile.

About Fresh Creative

Rank Higher With an Optimized GBP

A Google Business Profile (GBP) connects customers to your business through Google Search and the Google Map Pack. Without a profile it’s likely your business won’t show in the search results at all.

While local SEO is important for ensuring your business ranks high and appears frequently in Google Map Pack results, an optimized Google Business Profile is equally important – perhaps more important.

An optimized GBP not only helps local customers find you, but also gives them multiple ways to interact with your business by providing a link to your website, your phone number, a platform for Q&A and a place for them to leave and read reviews. Managing online reviews in particular has become increasingly critical in recent years, with 76 percent of consumers saying they regularly read online reviews when browsing for local businesses.

While your GBP appears when consumers search for your business by name, Map Pack results appear with location-specific searches or those that include the phrase “near me.” Location-specific queries using a mobile phone continue to increase dramatically, underscoring the need to keep your GBP up to date and optimized.

Let Fresh Creative optimize your Google Business Profile and help your business more successfully connect to your customers.