Branding
Branding to Bark About
Caitec, a well-known industry leader in bird cages, toys and related products, was struggling to enter the highly competitive dog toy market and turned to Fresh Creative for help.
The Caitec pet toy experts designed these toys to fulfill a dog’s distinct yearnings for interaction, retrieving, rewards and play. The toys were rugged, strong and built for intense play for dogs and their people. After much bouncing ideas (and squeaky balls) around, a Hero was born!
The new brand was built on the concept that every dog deserves a hero. Hero toys were innovative, strong and built for fun – just what people want for their dogs. And giving their dogs Hero toys made them their pets’ heroes.
With the Hero name was in place, the Fresh Creative team got to work on creating a simple, bold and playful brand identity. It began with developing a logo that incorporated the fun of play with bright colors and the image of a leaping dog. With the tagline “Innovations In Play,” Hero was positioned as new way of looking at dog toys.
From product packaging to website design, Fresh Creative developed the new brand’s in-store and online presence. Since its successful launch, the Hero dog toy brand has continued to grow with new products, including a Made-in-the-USA line and the Retriever line of toys designed specifically for hunting and retrieving breeds.
In launching this new brand, Fresh Creative helped Caitec become a Hero in the dog toy market.
