New Site Puts German-made Lighting in the Spotlight for North American Shoppers
Outdoor enthusiasts in North America soon created a new market for the company. Lupine North America launched with an e-commerce website. But, over time, it no longer met the company’s needs. Fresh Creative jumped in to help.
The content-rich site faced another issue: Not all text could be directly translated from German to English without altering or clouding the meaning. That, too, affected the site’s Google ranking, as well as customers’ ability to fully understand product attributes.
The content was updated to offer clear information and technical details in English for the German-made products. Videos and photos enhance product descriptions. The end result: an easy-to-navigate e-commerce site that creates a positive shopping experience for anyone shopping for high-quality lighting and accessories for outdoor adventure.