There are many tactics you can employ to drive visitors to your website – from SEO (search engine optimization) and SEM (search engine marketing) to paid ads and social media. But when it comes to content marketing, blogs are a proven way to attract and build an audience for your website. In fact, companies that blog get 55 percent more website visitors and 13 times higher ROI than businesses that don’t.
Still need to be convinced that blogs are worth an investment of your marketing dollars? Read about five ways blogs can elevate your brand.
1. Establish Authority and Expertise
Creating and sharing well-researched, informative content positions your business as an authority in your industry and builds trust among potential customers. When potential customers find valuable and relevant information on your website, they are more likely to trust your expertise. This trust can translate into customer loyalty and brand credibility.
When it comes to B2B, 47 percent of buyers say they view three to five pieces of content before engaging with a sales representative. By regularly posting blogs your audience will become familiar with your brand and industry knowledge, making them more confident in choosing your products or services.
2. Improve SEO and Drive Traffic
SEO is a critical component of any online marketing strategy. Blogs provide an excellent opportunity to incorporate relevant keywords naturally, helping your website rank higher in search engine results. Google’s algorithms favor fresh, valuable content, making consistent blogging a key factor in improving your website’s SEO.
By optimizing your blog posts with relevant keywords, meta descriptions and quality backlinks, you can increase the likelihood of attracting organic traffic. This not only enhances your visibility but also introduces your brand to a wider audience actively searching for products or services related to your industry.
3. Build Community and Foster Engagement
Blogs can provide a platform for building a community around your brand. Encourage readers to share their thoughts, ask questions and provide feedback through comments.
Sharing your blog posts on social media amplifies your reach and encourages social sharing. Almost nine in 10 marketers say increasing website traffic is a benefit of social media marketing. By leveraging the power of social media, you extend your blog’s reach, creating a network of engaged followers who can become brand advocates.
4. Showcase Your Products or Services
Blogs offer an excellent opportunity to showcase your products or services in a more personal and informative manner. However, avoid content that is overtly promotional. A blog is not an advertisement. Instead solve specific problems or meet the needs of your target audience.
For instance, a fitness equipment company might write blogs on the benefits of different workout routines and include links to its equipment that is recommended for the exercise.
5. Keep Your Audience Informed
Blogs provide an effective platform for sharing industry updates, company news and product releases. Keeping your audience informed not only builds trust but also positions your brand as one that is actively evolving and adapting to industry trends.
Publishing a blog on your website delivers numerous advantages. However, before you jump into blogs, be sure to develop a calendar so that you’re publishing topics that educate and inform your audience on a regular schedule. Remember your content needs to be original, unique, fresh and valuable to earn high search engine results page rankings from Google.
If you’re not sure that you’re up to the task of creating and publishing blogs on a regular basis – but still want to enjoy the marketing advantages of blogs – contact Fresh Creative to learn how we can help.
