Today, almost everyone uses social media to not only connect with their friends and family, but their favorite businesses and organizations. Many brands have learned that being super active on their social media accounts like Instagram, Facebook, and Twitter, has paid off.
Within seconds, brands can spread the word about their upcoming campaigns to all their social media followers. This not only gets you more traction to your website, but growth for your overall business.
If you’re struggling with ways to connect with your audience or grow your social media following, there are a few things that you can do to get consumers to engage with your accounts. In this post, we’ll go over six simple steps to improve your business’s overall social media presence.
1. Identify Your Audience
One of the most important things you can do to grow your social media platforms is to identify who your brand’s audience members are. Think about who you are trying to appeal to (age, gender, geographic, etc.) and utilize this knowledge when creating any of your content. If your target audience is mainly female, consider women’s priorities, interests and concerns, and use that knowledge when you’re deciding what to post.
2. Create High-Quality Content
Once you’ve identified your audience, next comes creating relevant, high-quality content. The key words here are “high-quality.” If you post a photo or video with low resolution or bad quality, it might drive people away. Your followers want to see visually appealing media. Consider using a professional camera and editing them before posting on your platforms.
3. Interact with Your Followers
If your followers are commenting or liking your posts, interact with them. People love when brand’s comment back or follow them. This shows that you are interested in seeking a relationship with your audience. In addition, Facebook and Instagram’s algorithms recognize this budding relationship and will reward you by showing your content in their feed more often.
4. Create a Content Calendar
The things you post on your business social media accounts should never be random or impulsive. Every post should have a purpose and strategy behind it. If you’re currently running a campaign, have the posts relate to it. And don’t forget about holidays and seasonal posts. One of the easiest ways to ensure you’re posting with purpose is by creating a content calendar. Before every new month, think about what your plans are for the next few weeks, and plan out your posts for the entire month.
5. Use Popular Hashtags
Using popular or trending hashtags is a great way for new followers to find their way to your account. However, using any random hashtag won’t do you any good. Make sure the hashtags you’re using are on point with your brand. A great way to find new hashtags is to use Instagram’s search bar and take note of the hashtags relevant to your business or message that are most popular. Keep a file with these hashtags so you can easily copy and paste applicable ones when scheduling your posts.
6. Trust the Pros
We can’t all be good at everything and social media is no exception. It takes a lot of time, intuition, and patience to understand your audience, build your content, and interact with your followers on a regular basis. Luckily there are professionals who have years of experience and the tools to grow your brand’s social media presence effectively. Want to know how we can help? Contact the social media pros at Fresh Creative today!
On Your Way to Becoming a Social Media Rockstar
Growing your brand’s social media presence might not happen overnight, but when following the tips we’ve mentioned, you’re on track towards social media success!