by starter-admin | Aug 6, 2024 | Development, Digital Marketing, Search Engine Optimization
If you’re involved in digital marketing, you’ve likely heard the terms “SEO” and “SEM,” which are short for Search Engine Optimization and Search Engine Marketing. SEO (Search Engine Optimization) is the process of optimizing your website to improve its organic...
by starter-admin | Mar 5, 2024 | Digital Marketing, Search Engine Optimization
Without question, the internet is today’s go-to resource for fulfilling our information needs. In fact, Google processes approximately 99,000 search queries every second, resulting in about 8.5 billion searches daily. But how do search engines — Google, Bing, Yahoo...
by starter-admin | Jan 15, 2024 | Digital Marketing, Search Engine Optimization
Search engine optimization (SEO) remains one of the most-effective ways of achieving high rankings in search engine results. But as the digital landscape continues to become more competitive, relying on SEO alone is unlikely to deliver coveted first-page results....
by starter-admin | Nov 14, 2023 | Digital Marketing, Search Engine Optimization
Think about some of your recent encounters with the companies you interact with. Not just the good ones, but the bad ones too. For example: The lawnmower you just had serviced and were told was in “like new” condition when you picked it up starts spewing smoke and...
by starter-admin | Oct 11, 2023 | Search Engine Optimization
Google Analytics is an important tool for gathering data from your websites and apps that provide insights into your business, enabling you to make data-driven decisions about your site and marketing channels. Google’s Universal Analytics (UA) collected this data from...
by starter-admin | Nov 29, 2022 | Search Engine Optimization
When it comes to ensuring that their company appears in relevant Google searches, savvy marketers and business owners have long known that a Google My Business profile is critical first step. Recently, however, Google decided to retire Google My Business and...