Digital Knowledge Center

Combining patient testimonials with important healthcare information, Fresh Creative has helped Good Samaritan communicate intrinsic brand values to the community through the feel good community magazine. Fresh Creative has been the agency of record for The Good...

While social media is a valuable digital marketing tool, the true value of social media marketing lies within the engagement your content receives. You may spend hours planning and designing your content, but is your audience listening to what you are saying? When it...

The results are in! With the continued rise of social media, increasing mobile usage and advancing technology, 2014 was a huge year for digital marketing – and the predictions for 2015 say the digital marketing world is only going to keep growing in future years. Make...

Got your attention? Scrooge may have been a stingy, uncaring miser, but at the conclusion of Dicken’s classic, Mr. Scrooge was a changed man thanks to the Ghosts of Christmases Past, Present and Future. Be like Scrooge this holiday and take a look at the past, present...

As an agency, we spend our days at Fresh Creative immersed in all things marketing. However, while we understand tools and tactics are important, we believe the true heart and foundation of marketing lies in relationships and connections. At Fresh Creative, we are...

The holiday season is almost here! Families, friends and loved ones will soon come together to give thanks around the Thanksgiving meal. With an array of different personalities around the table, which Thanksgiving dinner guest is most like your marketing? Proactive...

Imagination and creativity are at the heart of Halloween. A plain pumpkin becomes a glowing jack-o-lantern. A corn field is turned into a haunted landscape for a hay ride. A cape, mask or a pair of fairy wings can turn a child into their favorite character for a...

While a website is one of the most important marketing tools in today’s marketing world, a user-friendly website is even more important. A positive user experience will help your customers “fall” in love with your website this autumn…is your website’s user experience...

Manufacturing is a process driven industry, relying on maximizing raw materials and labor through efficient processes and procedures. Marketing professionals can learn from the world of manufacturing by adding these elements to your formula for marketing success. Raw...

Leaves are changing, the weather is cooler…fall is officially here! With fall festivities and decorating to do, the last thing on your mind may be your businesses marketing tactics. As we welcome in the new season, be careful not to “fall” into these bad marketing...

PhotoSpin.com Fall is almost here. Along with the cooler weather and autumn scenery, many of us are happy to welcome in a new season of football and the fanfare the sport brings. Football offers marketing lessons that can be taken from the end zone to the office. Here...

The reach of social media extends farther than just social networking websites like Twitter and Facebook. Blogs are considered part of the social media realm and can be one of the most effective uses of social media for businesses. Thinking about a blog for your...

Health is a central focus in life. Getting healthy, staying healthy and returning to health are the underlying marketing themes for many industries from foods and supplements to athletic equipment and vacation resorts. A healthy marketing strategy is critical to the...

Social media marketing has become one of the most popular and most widely used tactics among brands and companies of all sizes and sectors. Businesses are gaining new leads from their Twitter followers, securing new clients from Facebook fans and gaining website...

After a long, harsh winter, the heat of summer is finally here. But whatever you do, don't take a summer vacation... from your marketing plan! It's easy to fall into "vacation" mode, so try these tips to help you and your marketing stay focused this summer. Take Some...

Many businesses think a logo or a tagline is their brand, but brand is more than that. Simply stated, brand is what identifies your product, service or organization and how it relates to your customers and employees. You can control certain brand elements like...

Nothing is hotter than social media right now. Businesses and organizations of all sizes can heat up their social media strategies this summer with these easy ways to add social media to your marketing plans. Take It To The Streets – Summer is the time for festivals,...

We work in the big business world every day on client projects, but Fresh Creative is proud to be a small business. So when our local business journal publicized a Small Business Week video competition, we decided to enter. This year's Central Pennsylvania Business...

Spring is still stretching its legs and many people are ushering in the change of season with a little cleaning and de-cluttering. While spring cleaning can transform your crowded garage or overrun garden, it can also be beneficial for your marketing strategy. The...

Some people are lucky. Some aren't. Is that how you see your marketing? All too often people credit luck for a marketer's success, easily overlooking how that company planned, prepared and performed when the time was right. Are you ready to make your own marketing...

Committed partnership or keeping your options open? Your marketing relationship status could be affecting your organization's success. A recent online comic compared life as a single with life in a relationship, drawing amusing parallels on how your approach to...

How quickly your resolve can fade, especially when you have lofty goals. Did you know that 25% of those that make New Year's resolutions don't even make it the first week? 2014 many not turn out to be the year you get to your high school weight or run that marathon,...

December is a busy time with personal and organizational business battling for your attention. Between family gatherings, corporate parties and tying up yearend business, it can be a manic, though joyous, time of year. Leave the hustle and bustle behind and take some...

  At this time of year, people across America are reflecting on their many reasons to be thankful. We'd like to share a few reasons we are thankful, too. We may sometimes get so wrapped up in day-to-day business that we forget to thank the people who directly...

Who's afraid of frightening fails in your marketing and their bone-chilling consequences? Don't be haunted by your mistakes. Be on the lookout for common marketing nightmares before they keep you up at night. Sweet dreams start when you avoid these monster missteps in...

Fall is here. Businesses and organizations are planning for the coming year, yet many overlook some key pieces to marketing success. Beyond budgeting for major projects or developing your media plan, there are other marketing investments that you should consider when...

Content is king in social media. It doesn't matter what type of audience you build unless you have a plan to communicate with them. Hopefully you've been able to determine where your customers are and set your social media goals, so you can focus on developing the...

Most organizations want to build their social media audience, but is there a magic number of followers to guarantee success? Social media success typically is more dependent on the quality of your interactions with your followers than your quantity of followers....

Social media is more than just Facebook. Finding which social sites will provide the most impact for your marketing investment is critical to your social media success. The social media landscape is constantly evolving, but starting with a core knowledge of "Who" you...

While there are many ways to do-it-yourself with marketing copy, professional copywriting and copyediting services can provide polish for your message that you didn't even know was missing. Copywriting and copyediting for marketing and advertising cover a broad...

Gone are the days of the town crier shouting the news to everyone in the same way. Today savvy marketers need to be able to adapt their message to each audience and medium for maximum results. Few brands have taken the time to formalize the voice of their brand. While...

Sticks and stones may break your bones, but words can never hurt you. Unfortunately, the saying doesn't hold true when it applies to the way your brand communicates. In this first blog of the Fresh Perspective copywriting series, we'll share some easy things to avoid...

Having the right image is critical in marketing, but a photo is a photo, right? Wrong. We frequently run into issues when a client provides a photo to use in a project. Often it's a result of a resolution or sizing problem. A common example is taking a 72 dpi image...

Knowing a picture is worth a thousand words in marketing, you realize your project requires a custom photograph not stock imagery. Having the right image is critical, but like most marketers today you need to efficiently manage your budget. With the drastic...

The importance of photography in your marketing efforts is the first topic in our new Fresh Perspective blog series exploring a marketing or advertising theme through short posts on the subject. You've heard that a picture really is worth a thousand words and that's...

2012 was a big year for marketing and business. From the election and pending healthcare reforms to the so-called fiscal cliff, change and uncertainty have been looming over businesses like the Mayan apocalypse. While the past year has had its ups and downs for...

In this economy most businesses are looking for growth, but many discount the senior market because they aren't selling lift chairs or transfer bathtubs. The mature market is much more than that! Seniors are a huge part of the population with diverse needs and...

Every day more than 10,000 people turn 65, making seniors a prime target for nearly every organization focused on growth. Today's seniors are spending more than ever before on a broad range of products, services and experiences, from luxury travel to remodeling their...

Email marketing is a great way to reach your clients and prospects, but are you getting the results you want? Navigating the complexities of email providers, SPAM filters and A/B testing can be challenging even for those accustomed to monitoring open/read percentages...

Email overload. At home, at work and on your mobile device, chances are you are inundated with emails. From the checkout counter in your favorite store to that new white paper download, it seems someone is always requesting your email address. If you're frustrated by...

Press releases used to be simple: a professionally prepared release to the press. It's just not that simple anymore. Today's press releases must multi-task like the rest of us, pulling their weight in everything from blog and social media content to increasing search...

Traditionally public relations or PR was thought of in terms of press releases and earned media: what media placements or coverage did you receive that you didn't pay to place? Enter social media and suddenly things are not as clear. The definition of Public Relations...

The website is up!  It feels like a huge victory after a long redesign process, but it's not the end of your new website's development – in fact it's just the beginning. Ongoing content updates are critical to the success of your website, because fresh content not...

The proliferation of tablets and smartphones is changing how people use the internet, worrying many organizations that have made a substantial investment in their existing website. One of the most frequent laments we hear from organizations is that they know they need...

From the push toward boosted posts on Facebook to the rise of Snapchat, social media is constantly evolving. Are you keeping up? Organizations that have added social media to their marketing mix using internal staffing may find adapting to the constantly changing...

Happy Independence Day! Fourth of July celebrations vary from family picnics to community fireworks, but most involve being involved in your own way in a group or community. In the spirit of the holiday, the Fresh Creative social media team would like to introduce you...

Can pre-planning really save you money? The answer is yes. The recent spotlight on extreme couponing illustrates how pre-planning before shopping can lead to huge savings. In much the same way as clipping coupons and making a list before grocery shopping, pre-planning...

You've seen the videos that have gone "viral" being passed around social networks and even covered on the news. Most savvy marketers understand that you have a better chance of winning the lottery than having your branded video go viral. While this is true, it doesn't...

With marketers' increased focus on harnessing the power of web, mobile and social media technologies, Fresh Creative has expanded our interactive capabilities with the addition of Cody Shepp to our development team. Starting at Fresh as an intern earlier this spring,...

Earth Day may be over, but creating awareness of Corporate Social Responsibility and environmental initiative efforts should continue year round. Inspiring and educating stakeholders regarding your organization's commitment to going green can be an effective marketing...

Many marketers think that to be successful, online video marketing must create that viral hit – a video that lights up social media and accumulates millions of hits. The reality of video marketing is that branded videos are much less likely to become viral and even...

Even organizations with the strictest of brand standards for their print materials can flounder in new media. Just because social media interactions are less formal and structured than other corporate communications doesn't mean they shouldn't be consistent with your...