Following The Path To Success

December 21, 2015

As 2016 nears, resolutions abound. We, too, have been penning some goals, including a continued focus on three principles that have led us to success in the past. Follow our lead by incorporating these principles into your plans for the New Year.

Hit the Books

No matter what industry you are in, change is inevitable. To stay ahead of both shifts and advances, it’s important to foster an atmosphere of learning in your organization. At Fresh, we actively seek out webinars and uncover the latest research to help our clients make the most of the technological advancements available for their marketing and advertising. Once a week, we even meet for a “Tech Talk” so we can share and discuss our discoveries with the team. Creating a learning-friendly environment in your organization can be as simple as encouraging employees to subscribe to relevant newsletters or as involved as subscribing to an online education service like Lynda. Attending related workshops and classes at local colleges can also be a good investment.

Talking a blue streak

Communication is the mortar that not only holds your team together but also makes it stronger. With your team, and with your clients, err on the side of over-communication. Poor communication can mean losing details and constructive criticism that would improve your chances for success, both now and in the future. At Fresh, we work each day to better our communication because we know that doing so decreases frustration within our team and builds confidence with our clients, as well as providing an opportunity for valuable feedback.

United we stand

Pulling together as a team to complete projects should be part and parcel for every company. At Fresh Creative, we all pitch in to ensure our projects’ success—whether that be proofing, copywriting, designing or making last-minute website tweaks. No man is an island here! But we also know that some projects require expertise or capabilities found outside of our core team. Even if you can do it all, chances are that there are times when someone else can do it better, faster or cheaper in the long run than your team can. We’ve found it’s a shrewd company strategy to foster a coordinated team that knows their strengths, but isn’t afraid to seek outside assistance when necessary to get the job done.

These principles are a must when creating your plans for the New Year. If you are looking for a marketing partner that will assist you by continuously seeking knowledge, communicating effectively and working as a team in your best interest, then start your New Year off right by giving us a call at 717.274.0292 or going to us.


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Fresh Creative is a full-service digital marketing agency serving international, national, and local clients. Local areas include Lebanon, Hershey, Harrisburg, York, Lancaster, Lititz and Reading, Pennsylvania.