Your website is your business’s best friend. But without a website audit, it can become its worst enemy.
Maintained properly, websites respond to the changes rolled out regularly by Google, Bing and other search engines. Staying current keeps your site in the results for relevant search queries.
However, if a business has a set-it-and-forget-it approach to its website, the story is a bit different. By ignoring changes like Google’s BERT algorithm update or the focus of search engines on providing secure websites, your website will begin to work against your company rather than for it.
And with each change that’s ignored, your website will be pushed further down in search results and farther from prospective customers.
A website audit can help you change that.
You can find a number of third-party options to create an audit. But here are 5 reasons to consider the customized FreshTek report first.
1. You can understand FreshTek without an interpreter.
To truly understand what’s going on behind the scenes of your website, you need more than the standard website audit you’ll find after a quick online search.
That’s because most website audits throw out words like “meta descriptions” and “internal links nofollow” without an explanation.
And that terminology won’t be helpful. Unless, that is, you already have an in-depth knowledge of search engine optimization (SEO), Google’s search algorithm, web development and design, and coding.
The FreshTek report is different.
The top of each page of a FreshTek report includes a summary of the issues found, complete with the high-level industry terms.
But there’s also a key for each term that provides a detailed explanation of what the term means, what the issue is and why it’s affecting where your business displays in search results.
Plus, the Fresh team is available to walk through any questions you may have after reading the report.
2. There are no strings attached to the FreshTek website audit.
Requesting a custom FreshTek website audit does not require a 12-month contract or a monthly retainer.
We do charge a one-time fee for the report based on the extensiveness of the website and the amount of details desired in the report. But clients can walk away, no strings attached, after the audit has been provided.
FreshTek is a great step if you’re trying to get a handle on your website’s performance but aren’t ready for big changes. Its information helps you better understand the health of your website. It also shows you what is needed to improve it, which gives you a head start when you’re ready to move forward.
Plus, the FreshTek report offers the chance to meet with our Fresh team. That way you can tell us more about your business and your goals so we can strategically assist in the future if needed.
3. FreshTek offers a starting point.
Resolving errors on your business’s website can be daunting. Especially if your in-house team is not well-versed in SEO or web design and development.
But even if they are web experts, maintaining the health of countless images, links and the back-end descriptions used for search engine optimization can be a painstaking process that gobbles up hours of work.
The FreshTek website audit streamlines the process of finding issues. It saves you time by providing a blueprint of the issues that need to be resolved and where they’re located. That means you don’t have to search for a needle in a haystack.
Plus, whether you decide to tackle the issues in-house or with our digital team, FreshTek helps prioritize what issues to address first in order to maximize your website’s performance.
This approach allows you to understand what specific issues are being addressed. In other words, you’ll be able to see exactly how and where your money is being spent.
4. The FreshTek website audit starts a conversation about what’s not working.
By revealing the weak points of your website, the FreshTek report often reveals areas where your business needs improvement. This includes where you may be losing customers or where you’re not reaching them at all.
So if you’ve ever wondered why no one seems to be filling out the contact form on your website, why the traffic to your website is so low, or why people don’t spend a lot of time on your website, FreshTek’s perspective can offer insights.
Because as a small business owner, it’s easy to get caught up in the day-to-day tasks without taking time to evaluate what’s working or not working.
The FreshTek report provides those valuable insights with built-in evaluation. It gives you a bird’s-eye view of where you are and where you need to go.
5. Our web development team loves FreshTek.
We’ve utilized a number of website audits over the years, but the customized FreshTek report is by far our favorite for a number of reasons.
First, it summarizes the issues causing problems, says Communications Specialist Bethany Georgia. This allows clients to quickly understand the condition of their website.
Second, it presents complex analytics and metadata issues in a common sense way, which IT & Assets Manager Scott Miller appreciates when meeting with clients to discuss the report.
Third, Digital Manager Aaron Schimpf likes how the report outlines the issues so the digital team can easily set up a timeline to resolve issues for clients looking to do that.
FreshTek has become a regular part of our strategic conversations with clients. Even Fresh team members without a technology background have developed a deeper understanding of websites through the report.
Get Your Website Up To Speed This Year
Many websites today are sick.
One study from SEMrush, an SEO software company, found that of 100,000 websites, 35 percent of websites contain broken links, which are links on a web page that no longer work.
The same study showed that 50 percent of all websites were using duplicate content, or large blocks of content across different websites that either completely match or are noticeably similar.
That’s where a website audit can make all the difference. By identifying the errors and providing a pathway to resolution, your company sets itself up to outpace your competitors in search results.
Your website doesn’t have to be your enemy. In fact, it should be your business’s best friend.
If you’re ready to improve your website’s health, contact Digital Manager Aaron today to request a custom FreshTek website audit.