Gaining more than 300 million monthly active users in just a little over four years, Instagram has seen faster growth than Twitter and Facebook. While it may be one of the “youngest” platforms, Instagram has solidified itself as a social media powerhouse.
What makes Instagram so popular? We’re diving into the platform so you can better understand how to maximize its potential for your business.
What is it?
Instagram is a fully visual platform, allowing users to share both photos and short videos with their followers. Users can choose from a variety of “filters” to add different artistic elements and feels to their photos before uploading and sharing. Captions, including hashtags, can accompany uploaded media to connect to conversations and trends.
Who uses it?
Many brands and businesses use Instagram to connect with younger consumers. 41% of Instagram users are between 16 and 24 years old and another 35% of users are between 25 and 34. Top brands including Nike, National Geographic and GoPro have made Instagram a part of their social media strategies.
How do I use it?
Due to its visual nature, Instagram is used by brands to share their cultures and personalities, which bridges the gap between business and consumer. While Instagram media should be appropriate and align with business goals, it does not have to strictly be sales focused. Many brands use Instagram to inspire their audiences to try their products through ideas and suggestions, rather than through blunt product silos. Businesses also use Instagram to spotlight behind-the-scenes action, making their company appear more personable and accessible. Does your business have an Instagram account? Try sharing snaps from your office’s latest get together or outing to give your audience a glimpse into your company’s culture.
Is your business ready to add Instagram to its marketing strategy? Fresh Creative can be your social media partner. Contact us today to get started!