While a website is one of the most important marketing tools in today’s marketing world, a user-friendly website is even more important.
A positive user experience will help your customers “fall” in love with your website this autumn…is your website’s user experience love at first click?
Follow Your Heart
The backbone of user experience is ease of use. You want your users to easily find what they are looking for on your site, making their visit as stress-free as possible. Development elements like a simple layout and logical page titles will help make navigation easy and self-explanatory for your users.
(Don’t) Read Between the Lines
It’s easy to get carried away with design bells and whistles, but the true value of your website is found in your copy. Clear, concise content will help readers effectively understand your message and give them the information they are looking for quickly and easily. Avoid corporate jargon or intricate descriptions; content should be conversational and reader-friendly.
Change for the Better
With so many internet users browsing the web on their mobile devices, a responsive website – a website that adapts to the size of the screen you are using – is critical. All copy and design should still be fully readable and usable when used on varying platforms, making your website convenient and easily accessible for all users.
Does your website need help? Whether you’re B2C or B2B, we have the development, creative design and strategic skills to build the perfect user-friendly website for any industry. Contact Fresh Creative today to get started!
