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5 of the Best Holiday Ads & What We Love About Them

If you’re anything like most small business people, finding inspiration for new marketing and advertising campaigns can be difficult. It’s easy to develop a set-it-and-forget-it approach, allowing the same campaigns or ads to run for years. But that won’t break...

5 Social Media Metrics That Matter For Every Small Business

There’s no shortage of advice out there about how to measure success using social media metrics. Unfortunately, most of the advice you’ll find is, at best, misguided and, at worst, flat-out wrong for the current social media atmosphere. For one thing, it...

Why Every Business Needs A Secure Website

If you’re like most people, trying to understand the changes Google announces, particularly about secure websites, is like trying to comprehend a foreign language. Words like algorithm, AI and ranking signals are tossed around. Yet the nitty-gritty of what Google’s...

6 Ways To Improve The Designs Fueling Your Marketing

If you’re like most people, you know good design when you see it. There’s something about it that draws you in and inspires you to take the next step. But when it comes to creating your business’s website or marketing materials, you’re not always sure how to produce...

The Best Ads of 2019 (And What You Can Learn From Them)

In 2019, companies like Coca-Cola and Budweiser dropped about $5 million for a 30-second Super Bowl ad. Unfortunately, that type of budget is not available for small businesses. And learning how to best advertise within limited resources is often challenging. By...

5 Things To Think About Before You Get A New Website

A new website requires a hefty investment from small businesses. So it’s important you make the most of your budget and know what to look for when you’re considering a new one. Because our digital team at Fresh has had their hand in 750 websites, we asked them what...

How To Eliminate Distractions in Your Small Business

If you’re anything like us, your workday can sometimes end with you wondering where the time went. You remember emails, phone calls and tasks that vied for your attention. You remember the long to-do list you had in the morning. Now the day is over, and it seems like...

Saying Goodbye to Jay Jewell

Our hearts have been broken with the recent passing of our dear friend and coworker Jay Jewell. Jay was part of the Fresh team for nearly 20 years. He met Fresh CEO Dinny when the two were in college, and after Dinny started Fresh Creative in 1999, it was only a...

7 Of The Biggest Mistakes You Can Make On Social Media

If you’re like most people, you know social media can play an important role in the success of a local business. After all, roughly 69% of U.S. adults are on Facebook alone, according to Pew Research Center. And that doesn’t include the number of adults active on...

A Day in the Life of an SEO Expert & Digital Manager

Many digital marketing agencies use jargon that even an SEO expert can’t decipher. Even so, you trust their expertise. And if you’re like most clients, you know you need the services they provide. But you don’t have to stay in the dark about what those services...