In the U.S., 218.8 million U.S. consumers shop online. And they rely heavily on the internet to research products before they buy, with 42 percent turning to search engines to conduct their research.

If you’re a business-to-consumer (B2C) marketer, it’s critical to optimize your online presence to reach the customers you want. Well-executed B2C SEO (search engine optimization) is key to achieving consistently high organic rankings that reach your targeted customers. (Read more about SEO here.)

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SEO That Drives Consumers

Although the SEO strategies for business-to-business (B2B) and B2C markets are similar in many ways, there are some notable differences. The B2B sales funnel is longer, based on the higher cost of products and services and the number of people involved in the decision-making process. The market for specific products and services also tend to be smaller and more niche. (Find out more about B2B SEO here.)

B2C customers, on the other hand, make purchases more quickly, driven by need or emotion. The audiences are large and broad and tend to target a single buyer. That means the SEO strategy needs to be broad, using less-targeted keywords that elicit an emotional response and a sense of urgency.

There are many components and layers to a B2C SEO strategy. The SEO experts at Fresh Creative can develop a strategy that gets your products in front of the customers you’re targeting. Contact us to learn more.