If your company markets to business-to-business (B2B) customers, you already know that selling to these customers is not the same as selling to consumers (B2C). The strategies and tactics are different, and the sales funnel is much longer.

For comparison, think of the difference between selling coffee makers and selling commercial copiers. One is a consumer product that generally costs under $100 and requires minimal research and less time to make a decision, while the other can cost upwards of $10,000, requires a significant amount of research and may involve multiple decision makers.

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Strategies That Work

The SEO (search engine optimization) strategies to reach the B2B and B2C markets are similar in many ways. Both aim for high ranking in organic search results. But generating those rankings involves different approaches.

SEO is the process of driving organic traffic to your website by ranking high on search engine results pages (SERPs) for the products or services you sell. (Read more about SEO here.)

In comparison to B2C customers, B2B buyers are looking for specialized products or services with specific characteristics. Therefore, effective B2B SEO involves developing a solid understanding of who your targeted customers are and exactly what they’re looking for.
Because these audiences are highly targeted, keyword competition in B2B marketing is fierce, so research is important. So is understanding the longer sales cycle and being able to reach buyers at every stage.
As SEO experts, Fresh Creative can develop an SEO strategy to target your B2B customers and help your company achieve strong organic ranking throughout all stages of the buying cycle.

Contact us to get started with your B2B SEO strategy.