Social Media Players: Twitter

May 11, 2015

It’s safe to say that social media has been integrated into almost every part of daily life. Hashtags are now a constant fixture on the screen during popular television events, crucial elements embedded within advertising campaigns and an identifier for groups, events and collections.

Twitter, one of the hashtag’s favorite hangouts, has grown rapidly within recent years to become a social media powerhouse. What’s all the buzz about?

What is it?

Twitter is a social media platform that allows users to communicate through 140-character messages called tweets. It’s common for users to send out several tweets a day, allowing users (called followers) to stay informed and connect with the most up-to-date information, even if they’re on the go. Users can express approval for tweets by favoriting (similar to a Facebook Like) or by sharing them with their own followers through retweets.

What’s the hashtag all about?

Hashtags are used in tweets to connect conversations, events and trends. Similar to keywords or tags, hashtags can appear in any part of a tweet and followers can click on hashtags to see other messages containing that same word or phrase. Twitter spotlights popular or widely used hashtags in the “Trends” section of its website and app to show the most buzzed about topics. You can use this section to connect to hot topics and join relevant conversations.

How can my business use it?

Twitter is a great platform to connect with consumers who are looking for quick updates. Short, informational messages perform well on Twitter; try incorporating a #TipTuesday or #FactFriday into your Twitter content to see how your followers respond. Businesses and brands can also utilize Twitter chats to connect with other industry professionals, offer consumers information and establish authority as an industry leader.
Is Twitter still a new topic for you? Fresh Creative can help your business better understand the platform. Contact us today to get started!


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