There’s no denying social media has become one of the most widely used marketing tools. Businesses have social media departments; companies allocate separate budgets for social media marketing; events and products are launched solely on social media.
However, while some businesses have brought social media fully on board, others are still wary of implementing a social media strategy due to some common social media myths.
“People will say bad things about me on social media.”
While it’s true that the Internet and social media have provided even more opportunities for negative speech, it’s also true that word of mouth marketing is an intrinsic component of society. People will talk about your business, your brand or your product no matter the platform; why not have them talk in close proximity? By bringing your business onto social media, you will be able to quickly address customer service feedback, both positive and negative. This can show your audience you are a proactively concerned about what they are saying and that you are easily accessible.
“Social media is just a trend.”
Statistics show that social media is not just a trend. Worldwide social media users exceeded 2 billion in 2014 and more than 79% of adult Internet users are on social media. These numbers are only expected to grow in 2015. Your users, clients and customers are on social platforms. You may be missing a major opportunity to reach them by avoiding social media.
“I don’t have time for social media.”
Social media does not have to be time consuming. Try a simple schedule of posting once a week to establish a habit of posting; setting a consistent posting schedule will help make your social media easier to manage. If the idea of managing your own social activity is still too daunting, it’s okay to look for help outside your organization. An agency – like Fresh Creative – can help with every step of your social media marketing. You’ll still be involved in the social media process without the “hassle” of doing it all by yourself.
What’s holding your business back from using social media? Fresh Creative can help you conquer your fears! From strategy to content creation and channel management, we can help make social media a successful component of your marketing plan. Contact us today to get started!