Digital Marketing Must-Haves

January 5, 2015

The results are in! With the continued rise of social media, increasing mobile usage and advancing technology, 2014 was a huge year for digital marketing – and the predictions for 2015 say the digital marketing world is only going to keep growing in future years.

Make 2015 your best marketing year yet with these digital marketing must-haves.

Search Engine Optimization

In digital marketing, high search engine ranking is critical. Search engine optimization (SEO) aims to raise visibility in organic (non-paid) search engine results by tailoring website content to align with current search engine algorithms. If you haven’t looked into your SEO recently, now is the time. Search engines have made major changes over the past few years requiring shifts in your SEO strategy to ensure continued ranking success. If you’re new to SEO, the good news is implementing some simple strategies can give you more control of your search engine results, helping potential customers find your business and services.

A Responsive Website

With so many mobile devices and screen sizes available in today’s world, it is critical your website is responsive and user-friendly. A responsive website adapts to the screen size of the device on which the page is being viewed, making your site easy to use for visitors on all platforms. By updating to a responsive website, you are giving your audience, clients and customers a better user experience – which can lead to sales and return customers.

Social Media

With 72% of all internet users active on social networking sites, social media has become a digital marketing necessity. Your customers are on social media – are you missing a chance to reach them? By engaging with your audience on social media, you are extending and strengthening your brand’s web presence by continuing the relationship you have with current clients, while also connecting with new audiences and potential customers. Each social channel offers different benefits for different industries; plan your social strategy and join the conversation!

Was a better marketing plan one of your New Year’s resolutions? With web, design and social media expertise, Fresh Creative can help your business implement the tools you need to succeed in 2015. Call us today for a fresh start for the New Year!




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Fresh Creative is a full-service digital marketing agency serving international, national, and regional clients. Regional areas include Lebanon, Hershey, Harrisburg, York, Lancaster, and Reading, Pennsylvania.