Got your attention? Scrooge may have been a stingy, uncaring miser, but at the conclusion of Dicken’s classic, Mr. Scrooge was a changed man thanks to the Ghosts of Christmases Past, Present and Future.
Be like Scrooge this holiday and take a look at the past, present and future of your marketing efforts to put you on the right path.
Reflect on the Past
You’ve worked hard all year; now is the time to step back and evaluate your progress. Assess both what worked and what didn’t work for your business to see where you can improve in the coming year. Taking time to evaluate will help your future marketing efforts; after all, the best way to predict the future is to look into the past!
Enjoy the present (or presents)
The holiday season is the most wonderful time of the year – enjoy it! Use the holidays to connect and engage with your staff, your business partners and most importantly, your clients. Host a Christmas party for your clients and vendors or treat your staff to a holiday lunch. Taking the time to connect and engage with those closest with your business will encourage morale and strengthen your relationships as you move into another year.
Plan for the future
A brand new year is ahead of us – what do you have planned? Using your assessments from the past year, make marketing “resolutions” to keep your business focused in 2015. Whether it’s as simple as committing to blogging once a month, or as major as a new rebranding initiative, having goals in place will keep your business moving forward.
If you would like to get on the path to marketing success this holiday season, give Fresh Creative a call. We can help you turn around your marketing efforts before you’re haunted by your mistakes!