Your Business Should Be Blogging

August 13, 2014

The reach of social media extends farther than just social networking websites like Twitter and Facebook. Blogs are considered part of the social media realm and can be one of the most effective uses of social media for businesses.

Thinking about a blog for your business? Here are three important benefits of blogging that show how it can be an effective marketing tool for your business.

Benefit: Better search results

Blog posts provide rich content for your website, giving your visitors useful and fresh information. When search engines discover your site is active and posting new posts and updated information, they index your site more frequently, leading to better search results. With increased visibility in search engine rankings, you can drive more traffic to your website. Even better, blogs can serve as resources for other industry professionals. When they see your blog is providing useful information, they may link to your post – boosting your search engine rankings as well.

Benefit: Bragging rights

You’ve built your business on your experience and know-how, show it off! A blog gives your business the chance to showcase its talents and establish authority as an industry expert. By sharing relevant and useful information, you can establish your business as an industry leader and build trust with your consumers. Visitors will see your business as a knowledgeable and reliable source and will be more likely to turn to your business when they’re in the market.

Benefit: Bridging the content marketing gap

When it comes to content marketing, blog posts are great content sources! Maximize the reach and message of your posts by sharing them on your other social media channels. Tweeting the link to your blog or sharing the post on your Facebook Page can help raise awareness for your posts from your social media audience and ultimately drive traffic back to your website. Blog posts don’t have a shelf life; just update any time-sensitive information and share the link again to repurpose the post at a later time.

Is your business ready to start blogging? From implementing a consistent blogging strategy to copywriting and web development support, Fresh Creative can help you put the power of a blog to work for your business. Connect with us today to get started!

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