Nothing is hotter than social media right now. Businesses and organizations of all sizes can heat up their social media strategies this summer with these easy ways to add social media to your marketing plans.
Take It To The Streets – Summer is the time for festivals, fairs and fun runs. If your business is participating in a community event this summer, add a social media tie-in. Don’t just put up a banner and hand out literature. Get interactive! Give people a reason to visit your booth and your social media channels with a game or contest that relates to your business. Or even set up a photo booth where people can become part of your Facebook Fair album which will encourage them to visit your Facebook page to like and share your content with their friends.
Snap Those Summer “Selfies” – Most organizations focus their social strategy on sharing business-related information, but giving your followers a glimpse into behind-the-scenes events can give them a better idea of your company’s personality and increase engagement for your other content. Use your businesses’ social media pages to post photos from the company cookout or picnic, share your staff’s favorite summer recipes or link to videos of summer office activities. Taking your audience behind the scenes can help strengthen relationships with your followers, increase engagement and help give your organization some personality.
Summer Sweepstakes – Engagement is critical to the success of your social media efforts and what better way to get your followers involved than to ask! Invite your followers to share their own summer photos featuring your brand. From a bridal boutique inviting followers to share their wedding photos to tool manufacturers asking for project photos, inviting your social media network to share their photos increases engagement and provides your company with great user-generated content.
Don’t take a vacation from your social media efforts this summer. Heat up your social media strategy with these tips or give Fresh Creative a call for a customized social strategy for your organization.