Spring Cleaning Your Marketing

April 11, 2014

Spring is still stretching its legs and many people are ushering in the change of season with a little cleaning and de-cluttering.

While spring cleaning can transform your crowded garage or overrun garden, it can also be beneficial for your marketing strategy.

The White Glove Test – Clearly defined goals are a critical component behind a successful plan, but you need to measure your progress along the way. The white glove test highlights where more work needs to be done so you can refocus your efforts where they are most needed to achieve your goals.

Pull The Weeds – Your time and effort is a valuable resource; you don’t want to waste your time on strategies, tactics or tools that aren’t working. Look closely at the strengths and weaknesses of your plan. Maybe your traditional media placements aren’t showing the desired ROI, but your social media pages are receiving a lot of traffic and your efforts there are converting your followers to customers. Learn what’s working and capitalize on it so you can channel your efforts into the avenue that is most successful.

April Showers Bring May Flowers – It may feel like your wading through the mud on some days, but there will be a payoff for all that hard work. The time and effort you invest today in crafting and managing your marketing strategy or campaign, will lead to measurable results.

Does your strategy need more than just a little spring cleaning? It’s okay to call in the experts. Fresh Creative is here to help with all of your marketing needs. From strategy to design and implementation, Fresh Creative can help freshen up your marketing. Contact us today to get started!




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Fresh Creative is a full-service digital marketing agency serving international, national, and regional clients. Regional areas include Lebanon, Hershey, Harrisburg, York, Lancaster, and Reading, Pennsylvania.