You’ve seen the videos that have gone “viral” being passed around social networks and even covered on the news.
Most savvy marketers understand that you have a better chance of winning the lottery than having your branded video go viral. While this is true, it doesn’t mean video can’t be implemented successfully for your organization.
The start to a developing a successful video marketing strategy is to determine what you want to accomplish. There are many types of videos that can work for different organizations and different goals.
Demonstration Videos: This type of video can work to help convert prospects and to support and reinforce brand loyalty in those who have already purchased your product. From a simple how-to on using your tool in a DIY project to showing how your kitchen product can help the consumer cook a gourmet meal, a demonstrational video can help your customer visualize the features and benefits of your product and how it can change their lives.
Informational Videos: Consumers often seek information from experts online and providing basic insights can lead to more clients. From healthcare professionals to home remodelers, experts can provide insights on new medical procedures or the difference between a DIY project and needing a professional. By providing valuable information, you can demonstrate your expertise and differentiate yourself from your competition.
Testimonial Videos: For some businesses, the right video solution may be having your customers relate their experience with your product or service. This third-party approach allows your prospects to see the true benefits of choosing your business’s products or services from the experience of their peers.
Combination Videos: A hybrid of the above techniques, this type of video may incorporate a demonstration of your product, information from your experts and testimonials of your customers. An example would be a home remodeler doing home modifications for seniors. In this instance a video could include demonstration of the products in the home environment, insights from the remodeler on how DIY fixes may not be enough, and testimonials from seniors and their caregivers on how these modifications have helped them.
These are just a few ways video can work for your business whether you use the video on your website, on social media, on DVDs or a combination of these formats. From planning and scripting to videography and editing, Fresh Creative helps our clients create videos that get the job done.