Earth Day may be over, but creating awareness of Corporate Social Responsibility and environmental initiative efforts should continue year round.
Inspiring and educating stakeholders regarding your organization’s commitment to going green can be an effective marketing and public relations tool and help differentiate your business from your competitors. At Fresh Creative we’ve had the opportunity to work with clients in many industries to communicate and promote their efforts toward sustainability. From small choices like printing on responsibly sourced paper to marketing products that lead to better indoor air quality, we have helped our clients find Fresh ways to go green.
Liberty Property Trust was recently named the EPA Energy Star Partner of the Year for 2012 for strategically managing and improving the energy efficiency of its entire office and industrial building portfolio. Fresh Creative is proud to have partnered with Liberty to design and launch their new Liberty Green Guide website (www.libertygreenguide.com). This web resource was developed for Liberty’s tenants as well as public parties interested in building an extraordinary and sustainable workplace. The Fresh design combines Liberty’s corporate branding with a “green” visual appeal. With intuitive navigation and mobile compatibility, the new Liberty Green Guide website provides easy access to a comprehensive collection of ideas and information for creating an eco-friendly work environment.
Environmental responsibility is important in the workplace, but consumer product manufacturers can make a huge impact as well. Fresh Creative has worked with several clients to introduce and promote green home products including the bathing product industry’s first GREENGUARD certified products for indoor air quality. By adhering to strict chemical emission guidelines, these products have been certified by an unbiased third-party to significantly reduce volatile organic compounds (VOCs) for healthier interiors.
These examples illustrate some of the ways Fresh Creative has worked with our clients over the past year to promote their environmental initiatives. Whether it’s a branding initiative for a sustainable power generation company or aiding a local non-profit to make smart printing choices, we’re happy to help clients of all sizes change consumer behavior, increase the use of sustainable products and practices, and create a greener future.