Photography & Video
Research suggests the human brain processes images 60,000 times faster than text – and the ability to retain a message after three days increases from 10 percent for text alone to 65 percent for messages with images.
Power up your marketing with professional images and videos from the Fresh Creative studio.
Capture What Matters
We create striking photography and video that bring your brand’s story to life with clarity and impact.
Add Power to Your Marketing Message
Finding the right words to convey your marketing message is important, but using the right images is equally important. Here’s why:
There are many sources for obtaining images for your marketing, including stock photography, some of which you can find for free or at a low cost. And smartphones enable everyone to take photos.
But there are times when high-quality, professional images are worth the investment, including product photography and headshot photography. Unless they’re taken by a professional, smartphone photos often look amateurish, and that reflects poorly on your brand. Stock photos, especially the free ones, are frequently over-used and you might see the same images you’ve selected for your brand in the ads produced by a competitor.
In addition to still photos, videos are another great way to give your marketing a boost. And if you’re on the fence about investing in video, consider these stats!
Video has become popular on every social channel, with LinkedIn, Instagram and Facebook ranking close behind YouTube. And smartphones are the device of choice for video-viewing.
As with still photography, video can be easily produced by just about anyone with a smartphone. But quality video that enhances your overall marketing strategy involves an investment in equipment and editing software. Using a professional video studio can give your video content an advantage.
