by starter-admin | Feb 25, 2020 | Digital Marketing, News
Did you know that 82% of consumers read online reviews for local businesses? Reviews also account for about 15% of the criteria Google uses to determine your business’s ranking, according to the 2018 Local Rankings Report. The sheer importance of reviews today is...
by starter-admin | Feb 14, 2020 | Digital Marketing, News
Most small business owners have heard a lot about the power of email marketing. Possibly even stats like: Customers spend 138% more when marketed to through email, as compared to those who do not receive email offers 86% of consumers prefer to see email marketing...
by starter-admin | Jan 9, 2020 | News
About 90,000 hours of your life will be spent on the job. Which means it’s inevitable that you may find yourself in a rut at times and disengage from your work. But pushing through and staying engaged has rewards. In fact, research shows that finding meaning in work...
by starter-admin | Dec 23, 2019 | Digital Marketing, News
Your website is your business’s best friend. But without a website audit, it can become its worst enemy. Maintained properly, websites respond to the changes rolled out regularly by Google, Bing and other search engines. Staying current keeps your site in the results...
by starter-admin | Dec 12, 2019 | News
If you’re anything like most small business people, finding inspiration for new marketing and advertising campaigns can be difficult. It’s easy to develop a set-it-and-forget-it approach, allowing the same campaigns or ads to run for years. But that won’t break...
by starter-admin | Nov 22, 2019 | Digital Marketing, News
There’s no shortage of advice out there about how to measure success using social media metrics. Unfortunately, most of the advice you’ll find is, at best, misguided and, at worst, flat-out wrong for the current social media atmosphere. For one thing, it...