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Digital Marketing

5 Social Media Metrics That Matter For Every Small Business

There’s no shortage of advice out there about how to measure success using social media metrics. Unfortunately, most of the advice you’ll find is, at best, misguided and, at worst, flat-out wrong for the current social media atmosphere. For one thing, it...

Why Every Business Needs A Secure Website

If you’re like most people, trying to understand the changes Google announces, particularly about secure websites, is like trying to comprehend a foreign language. Words like algorithm, AI and ranking signals are tossed around. Yet the nitty-gritty of what Google’s...

6 Ways To Improve The Designs Fueling Your Marketing

If you’re like most people, you know good design when you see it. There’s something about it that draws you in and inspires you to take the next step. But when it comes to creating your business’s website or marketing materials, you’re not always sure how to produce...

5 Things To Think About Before You Get A New Website

A new website requires a hefty investment from small businesses. So it’s important you make the most of your budget and know what to look for when you’re considering a new one. Because our digital team at Fresh has had their hand in 750 websites, we asked them what...

7 Of The Biggest Mistakes You Can Make On Social Media

If you’re like most people, you know social media can play an important role in the success of a local business. After all, roughly 69% of U.S. adults are on Facebook alone, according to Pew Research Center. And that doesn’t include the number of adults active on...

A Day in the Life of an SEO Expert & Digital Manager

Many digital marketing agencies use jargon that even an SEO expert can’t decipher. Even so, you trust their expertise. And if you’re like most clients, you know you need the services they provide. But you don’t have to stay in the dark about what those services...

5 Powerful Ways To Stop Ineffective One-Off Marketing

Your customer isn’t paying attention to your marketing. At least, not at first. That’s partly because the average consumer is exposed to up to 10,000 brand messages a day. To focus in such a world, the mind must tune out extraneous noise. Unfortunately, that “noise”...

Why Your Website Needs an Audit To Be Successful

Seventy percent of U.S. households now use the internet when shopping locally for products and services. Do they find your business in their search results? If you have a well-designed and mobile-responsive website, you probably assume they do. But that’s not always...

Answers to Your Top 14 Questions About Marketing

Digital marketing. Websites. SEO. Social media. The number of marketing tools at your disposal are seemingly endless and can be overwhelming rather than empowering. If you’re among the overwhelmed, you’re not alone. In fact, over the last 20 years, our clients have...