Blog
The Best Ads of 2019 (And What You Can Learn From Them)
In 2019, companies like Coca-Cola and Budweiser dropped about $5 million for a 30-second Super Bowl ad. Unfortunately, that type of budget is not available for small businesses. And learning how to best advertise within limited resources is often...
5 Things To Think About Before You Get A New Website
A new website requires a hefty investment from small businesses. So it’s important you make the most of your budget and know what to look for when you’re considering a new one. Because our digital team at Fresh has had their hand in 750 websites,...
How To Eliminate Distractions in Your Small Business
If you’re anything like us, your workday can sometimes end with you wondering where the time went. You remember emails, phone calls and tasks that vied for your attention. You remember the long to-do list you had in the morning. Now the day is...
Saying Goodbye to Jay Jewell
Our hearts have been broken with the recent passing of our dear friend and coworker Jay Jewell. Jay was part of the Fresh team for nearly 20 years. He met Fresh CEO Dinny when the two were in college, and after Dinny started Fresh Creative in 1999,...
7 Of The Biggest Mistakes You Can Make On Social Media
If you’re like most people, you know social media can play an important role in the success of a local business. After all, roughly 69% of U.S. adults are on Facebook alone, according to Pew Research Center. And that doesn’t include the number of...
A Day in the Life of an SEO Expert & Digital Manager
Many digital marketing agencies use jargon that even an SEO expert can’t decipher. Even so, you trust their expertise. And if you’re like most clients, you know you need the services they provide. But you don’t have to stay in the dark about what...
5 Powerful Ways To Stop Ineffective One-Off Marketing
Your customer isn’t paying attention to your marketing. At least, not at first. That’s partly because the average consumer is exposed to up to 10,000 brand messages a day. To focus in such a world, the mind must tune out extraneous noise....
Why Your Website Needs an Audit To Be Successful
Seventy percent of U.S. households now use the internet when shopping locally for products and services. Do they find your business in their search results? If you have a well-designed and mobile-responsive website, you probably assume they do. But...
Facebook’s Pivot To Privacy & What It Means For Your Small Business
“The future is private.” That’s what Facebook Founder and CEO Mark Zuckerberg declared during his keynote address at the company’s annual conference in 2019. It was a strong statement from the social network, which has been enmeshed in numerous...
4 Examples of Self-Aware Brands & What You Can Learn From Them
In just one minute, today’s digital world generates: 87,500 tweets; 2.1 million Snaps; 41.6 million messages via WhatsApp and Messenger; 188 million emails; The results of 3.8 million search queries on Google. As a business competing in digital...
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