A new website requires a hefty investment from small businesses. So it’s important you make the most of your budget and know what to look for when you’re considering a new one. Because our digital team at Fresh has had their hand in 750 websites,...

If you’re like most people, you know social media can play an important role in the success of a local business. After all, roughly 69% of U.S. adults are on Facebook alone, according to Pew Research Center. And that doesn’t include the number of...

Many digital marketing agencies use jargon that even an SEO expert can’t decipher. Even so, you trust their expertise. And if you’re like most clients, you know you need the services they provide. But you don’t have to stay in the dark about what...

Your customer isn’t paying attention to your marketing. At least, not at first. That’s partly because the average consumer is exposed to up to 10,000 brand messages a day. To focus in such a world, the mind must tune out extraneous noise....

Seventy percent of U.S. households now use the internet when shopping locally for products and services. Do they find your business in their search results? If you have a well-designed and mobile-responsive website, you probably assume they do. But...

“The future is private.” That’s what Facebook Founder and CEO Mark Zuckerberg declared during his keynote address at the company’s annual conference in 2019. It was a strong statement from the social network, which has been enmeshed in numerous...

Digital marketing. Websites. SEO. Social media. The number of marketing tools at your disposal are seemingly endless and can be overwhelming rather than empowering. If you’re among the overwhelmed, you’re not alone. In fact, over the last 20 years,...