Blog
How Your Business Can Stay Afloat During the COVID-19 Pandemic
If your business is like most small businesses, you’re facing a unique challenge during the COVID-19 pandemic. Depending on your industry and location, you may be dealing with: The full closure of your business Limitations in your...
Google Analytics For Your Business: What You Need To Know
Google Analytics can be intimidating. It boasts a wealth of data, numbers, charts and terminology. And the platform can be challenging to navigate and understand. In this blog, our digital team shares the basics of Google Analytics -- including...
5 Easy & Time-Efficient Ways To Get Reviews For Your Business
Did you know that 82% of consumers read online reviews for local businesses? Reviews also account for about 15% of the criteria Google uses to determine your business’s ranking, according to the 2018 Local Rankings Report. The sheer importance of...
5 Easy Ways To Improve Your Email Marketing Campaigns
Most small business owners have heard a lot about the power of email marketing. Possibly even stats like: Customers spend 138% more when marketed to through email, as compared to those who do not receive email offers 86% of consumers prefer to see...
How To Get The Most Out Of Your Job This Year
About 90,000 hours of your life will be spent on the job. Which means it’s inevitable that you may find yourself in a rut at times and disengage from your work. But pushing through and staying engaged has rewards. In fact, research shows that...
5 Reasons FreshTek Is Better Than Other Website Audits
Your website is your business’s best friend. But without a website audit, it can become its worst enemy. Maintained properly, websites respond to the changes rolled out regularly by Google, Bing and other search engines. Staying current keeps your...
5 of the Best Holiday Ads & What We Love About Them
If you’re anything like most small business people, finding inspiration for new marketing and advertising campaigns can be difficult. It’s easy to develop a set-it-and-forget-it approach, allowing the same campaigns or ads to run for years. But...
5 Social Media Metrics That Matter For Every Small Business
There’s no shortage of advice out there about how to measure success using social media metrics. Unfortunately, most of the advice you’ll find is, at best, misguided and, at worst, flat-out wrong for the current social media atmosphere. For one...
Why Every Business Needs A Secure Website
If you’re like most people, trying to understand the changes Google announces, particularly about secure websites, is like trying to comprehend a foreign language. Words like algorithm, AI and ranking signals are tossed around. Yet the nitty-gritty...
6 Ways To Improve The Designs Fueling Your Marketing
If you’re like most people, you know good design when you see it. There’s something about it that draws you in and inspires you to take the next step. But when it comes to creating your business’s website or marketing materials, you’re not always...
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