Blog
5 Easy Ways To Improve Your Email Marketing Campaigns
Most small business owners have heard a lot about the power of email marketing. Possibly even stats like: Customers spend 138% more when marketed to through email, as compared to those who do not receive email offers 86% of consumers prefer to see...
How To Get The Most Out Of Your Job This Year
About 90,000 hours of your life will be spent on the job. Which means it’s inevitable that you may find yourself in a rut at times and disengage from your work. But pushing through and staying engaged has rewards. In fact, research shows that...
5 Reasons FreshTek Is Better Than Other Website Audits
Your website is your business’s best friend. But without a website audit, it can become its worst enemy. Maintained properly, websites respond to the changes rolled out regularly by Google, Bing and other search engines. Staying current keeps your...
5 of the Best Holiday Ads & What We Love About Them
If you’re anything like most small business people, finding inspiration for new marketing and advertising campaigns can be difficult. It’s easy to develop a set-it-and-forget-it approach, allowing the same campaigns or ads to run for years. But...
5 Social Media Metrics That Matter For Every Small Business
There’s no shortage of advice out there about how to measure success using social media metrics. Unfortunately, most of the advice you’ll find is, at best, misguided and, at worst, flat-out wrong for the current social media atmosphere. For one...
Why Every Business Needs A Secure Website
If you’re like most people, trying to understand the changes Google announces, particularly about secure websites, is like trying to comprehend a foreign language. Words like algorithm, AI and ranking signals are tossed around. Yet the nitty-gritty...
6 Ways To Improve The Designs Fueling Your Marketing
If you’re like most people, you know good design when you see it. There’s something about it that draws you in and inspires you to take the next step. But when it comes to creating your business’s website or marketing materials, you’re not always...
The Best Ads of 2019 (And What You Can Learn From Them)
In 2019, companies like Coca-Cola and Budweiser dropped about $5 million for a 30-second Super Bowl ad. Unfortunately, that type of budget is not available for small businesses. And learning how to best advertise within limited resources is often...
5 Things To Think About Before You Get A New Website
A new website requires a hefty investment from small businesses. So it’s important you make the most of your budget and know what to look for when you’re considering a new one. Because our digital team at Fresh has had their hand in 750 websites,...
How To Eliminate Distractions in Your Small Business
If you’re anything like us, your workday can sometimes end with you wondering where the time went. You remember emails, phone calls and tasks that vied for your attention. You remember the long to-do list you had in the morning. Now the day is...
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