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Aaron James

The Difference Between SEO and SEM

The Difference Between SEO and SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often confused because they both aim to improve a website’s visibility online. However, they are two distinct marketing strategies with different approaches. Here’s a look at the key differences...

Optimize your Company’s LinkedIn Profile with These 9 Tips

Optimize your Company’s LinkedIn Profile with These 9 Tips

Your company’s LinkedIn page offers an unparalleled opportunity to put your brand in front of the platform’s 800 million members – any one of which could be your next hire, customer or brand ambassador. And to boost your company's visibility among the 57 million...

Demystifying Google Search Intent

Demystifying Google Search Intent

Why it’s important for your site to deliver exactly what users are searching for One of the most critical but often neglected aspects of SEO is mapping search intent. Your content can be better than the competition's in every way but still fail to rank for a targeted...

How Much Should A Business Pay For SEO?

How Much Should A Business Pay For SEO?

Thinking about your budget for SEO services? It’s projected that digital advertising spending will increase to $389 billion in 2021. And even though digital is the primary marketing channel for many businesses, the question of an online marketing budget can be a...

6 Tips for Growing Your Social Media

6 Tips for Growing Your Social Media

Today, almost everyone uses social media to not only connect with their friends and family, but their favorite businesses and organizations. Many brands have learned that being super active on their social media accounts like Instagram, Facebook, and Twitter, has paid...

Five Ways to Market Your Business During Covid-19

Five Ways to Market Your Business During Covid-19

As companies continue to navigate these uncertain times, many are looking for ways to attract new customers or stay connected with their audiences. Here are five ways to market your business during Covid-19. 1.  Build trust by keeping your audience informed and...

4 Ways To Get The Most Out Of Your Google My Business Profile

4 Ways To Get The Most Out Of Your Google My Business Profile

Your Google My Business profile is one of the largest factors used to determine where your company ranks in search results. In fact, according to the Moz Local Search Ranking Factors Study, it even outpaces your website in how greatly it affects your visibility. And...

5 Reasons Every Business Needs A Public Relations Pro

5 Reasons Every Business Needs A Public Relations Pro

It may be hard to believe, but public relations still boasts the same power it did when P.T. Barnum was employing its methods to draw crowds to the circus in the 19th century. That’s because whether you’re looking to reach many or a key few, public relations provides...

Google Analytics For Your Business: What You Need To Know

Google Analytics can be intimidating. It boasts a wealth of data, numbers, charts and terminology. And the platform can be challenging to navigate and understand. In this blog, our digital team shares the basics of Google Analytics -- including must-know terminology –...