In today’s digital age, having an accessible website is not just a nice-to-have—it’s a necessity.
With over 61 million adults living with a disability in the U.S. alone, ensuring your website is ADA compliant is crucial for reaching a wider audience and providing an inclusive experience for all users.
For small business owners and digital marketers, achieving full ADA compliance can not only improve user experience but also enhance SEO and drive better engagement metrics.
But how can businesses achieve true ADA compliance without merely relying on simplistic solutions like widgets and plugins?
Enter Fresh Creative, a company that goes beyond surface-level fixes to provide a comprehensive approach to accessibility.
Why ADA Compliance Matters
ADA (Americans with Disabilities Act) compliance is more than just a legal requirement—it’s a commitment to inclusivity and accessibility.
A compliant website ensures that people with disabilities can effectively browse, interact, and engage with your content, breaking down barriers that traditional websites might pose.
Yet, despite its importance, many website owners aren’t fully equipped to meet these standards, often resorting to minimal measures like installing a plugin that only gets you 60% compliance.
Fresh Creative’s Holistic Approach to ADA Compliance
Fresh Creative understands that true ADA compliance requires a holistic approach. Here’s how we ensure your website meets—and exceeds—accessibility standards:
Comprehensive Website Evaluation and ADA Scan
We start with a thorough evaluation and ADA scan of your existing website elements.
This assessment helps us identify areas that need improvement and allows us to tailor our solutions to your specific site requirements.
Advanced ADA Tools without the Need for Plugins
While many companies rely on plugins for a quick fix, Fresh Creative takes it further by integrating advanced ADA tools directly into your site.
Installing a free ADA widget from top ADA plugin companies will only result in your website achieving 60% compliance.
Fresh Creative installs and develops more features than traditional ADA widgets, including:
- Contrast Adjustments for better visibility
- Font Size Increases and Text Spacing Adjustments for readability
- Line Height Changes for a cleaner look
- Pause Animations to reduce distractions
- Highlight Links for easier navigation
- Dyslexia-Friendly Toolsets for enhanced comprehension
- Larger Cursor for precise control
Focusable Support and Keyboard Navigation
Ensuring that every interactive element is focusable with keyboard navigation is crucial for users relying on assistive technologies.
Our solution includes:
- Focusable Support on all elements, aligning with WCAG standards
- Keyboard Navigation Outlines to help users track their position on the page
ARIA Support
ARIA (Accessible Rich Internet Applications) attributes are added to HTML elements to provide extra information to assistive technologies like screen readers, ensuring users with disabilities can interact effectively with your site.
Browser Pinch and Zoom
We enable pinch and zoom functionality across mobile devices—an ADA requirement—to ensure content is accessible for users with visual impairments.
Alt Text on All Images
For our SEO clients, descriptive alt text is already part of the package, playing a dual role in ADA compliance and keyword optimization.
SEO and Performance Benefits
Besides accessibility, our ADA compliance solutions offer significant benefits for SEO and overall website performance, including:
- Reduced bounce rates
- Increased conversion rates
- Improved search engine rankings
Conclusion
Fresh Creative’s approach to ADA compliance is designed to equip your website with the tools needed to be truly accessible while simultaneously enhancing your SEO efforts.
By prioritizing inclusivity and integrating advanced features directly into your website, we ensure that your business reaches a broader audience and breaks down barriers for all users.
A website can never be considered fully ADA compliant, as achieving total accessibility for every user is deemed impossible. Instead, businesses should concentrate on taking “reasonable measures” to enhance accessibility by adhering to ADA guidelines and removing major barriers for users with disabilities.
Our developers will not eliminate all ADA issues/requirements, including but not limited to closed-caption embedded videos.
Ready to unlock the true potential of your website’s accessibility?
Contact Fresh Creative today to learn more about our comprehensive ADA compliance services and start building an inclusive digital space.
