Social Media Players: Twitter

It’s safe to say that social media has been integrated into almost every part of daily life. Hashtags are now a constant fixture on the screen during popular television events, crucial elements embedded within advertising campaigns and an identifier for groups, events...

Social Media Players: Facebook

Facebook is much more than a way to connect with friends and family; it has quickly become a valuable business and marketing tool that allows brands and businesses to connect with their consumers. How has Facebook become such a power player in the marketing world?...